Crocodile® started life in January 2020. Crocodile’s founder, Rob Heeley, felt frustrated with the overpriced and complicated HR software available for small to medium-sized businesses. Rob’s long-term business mentor Mike Briercliffe an HR tech veteran, was firmly involved in creating Crocodile and the core functions businesses need. Mike sadly passed away before Crocodile officially launched. However, his spirit still firmly lives on within Crocodile.

Michael James Briercliffe (MJB)  RIP January 1928- March 2022.

The principal driver at Crocodile® is that everything we do should add measurable business value that makes the end-users journey easier in some form. HR Software and HRMS systems should be easy to use, and customers should enjoy using the system.

Rob’s background is in architecting and leading huge software development teams. With this, Rob Heeley got to work and created the first version of the Crocodile®   system. Security and performance have a natural advantage over some older HR systems available on the market using the latest technologies.

Crocodile aspires to be the number one small business HR System in the UK, with ambitions to enter the US and Australasia in the coming years.